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Kate F. Hays

Throughout my professional life, I have enjoyed the opportunity to assist people in becoming their best selves. Whether through direct service and training others—individually, in small or large groups, in my writing and public speaking—I have followed the precept to “give [sport] psychology away,” thus empowering the people with whom I work.

In reflecting on my work with clients, I commented: I get such enjoyment out of helping people become their best. While formal preparation is vital, it often doesn't address the mental aspects of performance. Sweaty palms, mentally beating yourself up if your performance isn't perfect, having trouble staying focused - these are all common mental responses to performance expectations. Mental performance techniques assist people in developing the skills to handle their minds so their bodies can perform optimally. People incorporate many ideas and mental skills within a few sessions. They feel more confident in their own capacities.

Now, working directly as a performance consultant to performance consultants, the opportunity to help the helpers maintains that same spirit.

  Kate Hays

Kate F. Hays, Ph.D., C.Psych., has practiced psychology since 1971, initially in New Hampshire and subsequently in Toronto, Canada. With a background in clinical psychology (Ph.D. from Boston University), for the past 40 years she has developed expertise in Sport Psychology, and has been a leader in the emerging field of Performance Psychology.

As an independent scholar, Dr. Hays has lectured widely throughout North America, England, and Australia. Along with numerous professional articles and a blog at Psychology Today, she has authored five books. With a focus on Performance Psychology, Performance Psychology in Action complements the co-authored You're On! Consulting for Peak Performance. Her interests in the intersection of exercise and psychotherapy resulted in Move Your Body: Tone Your Mood, Working it Out: Using Exercise in Psychotherapy, and Integrating Exercise, Sports, Movement, and Mind: Therapeutic Unity.

Dr. Hays is a Fellow of the American Psychological Association (Society for Sport, Exercise and Performance Psychology, Society for the Advancement of Psychotherapy, and the Psychologists in Independent Practice), and a Fellow and Certified Mental Performance Consultant of the Association for Applied Sport Psychology. She is a member of the Ontario Psychological Association and a Fellow of the Canadian Psychological Association. Dr. Hays has been listed in the U.S. Olympic Committee Sport Psychology Registry. She founded the Toronto Marathon Psyching Team and currently serves as Co-Director.

Active in state, provincial, and national psychology and sport psychology governance, Dr. Hays has represented the state of New Hampshire, the province of Ontario, and the Society for Sport, Exercise and Performance Psychology on APA's Council of Representatives. She is past-Chair of the international Sport Psychology Council and is Past-President of APA's Society for Sport, Exercise and Performance Psychology. She received the Bruce Ogilvie Award for Professional Practice from APA’s Society for Sport, Exercise and Performance Psychology and the Distinguished Professional Practice Award of the Association for Applied Sport Psychology. She was the 2017 recipient of the Mentoring Award for APA's Psychologists in Independent Practice and the AASP Foundation Distinguished Mentor Award for 2018. As a member of the APA Publications & Communications Board, she served as Chair during 2017 and 2019.


Dr. Kate Hay's blog @ Psychology Today
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